Real estate content for your business

Frequently asked questions

Frequently asked questions

What is Partica?

Partica is a Content Marketplace where you can search and buy pre-written articles which you can then adapt for your own use.

Why buy an article from Partica?

Purchasing a pre-written article from Partica saves you time and money. You can easily search for an article that suits you, and in just a few moments download the article and modify it for your intended use. 

What can I use the articles for?

There are no restrictions on most articles, you are free to use them for your own purposes – even commercially. You can use them on your website, in a blog, posted on social media, in an email, published in a magazine, for content marketing purposes, or in a printed brochure. You can add your branding message and a call to action.

Do I own the article after purchase?

When you pay for an article through Partica, you are purchasing a license to use that article. You are not purchasing ownership or copyright, you are getting a perpetual, non-exclusive license to use the article for your own purposes. In most cases, you also get the rights to use the images that come with the article.

How long can I use the article?

There is no expiry or end date on articles you purchase. You can use the articles in perpetuity – even if you close down your Partica account.

Can I modify the article?

Yes, for articles that are licensed under the Partica standard license, you can make any changes to the article to suit your purposes including adding, deleting or changing the paragraphs, including commercial information such as your brand or a call to action. You cannot make changes that would be considered unlawful such as defamatory or immoral statements.

Can I resell the article?

You are not permitted to resell an article you have downloaded on Partica or any other marketplace even if you have substantially changed it. You have a license to use the content, you do not own the rights to the content itself.

Do I have to credit the original author?

Under the Partica standard license, you are not required to credit the author, although it may make sense to do so. Some content is written in the first person and a lot of writers on Partica are well respected in their fields so in these instances it would be beneficial to keep the name of the author on the article (called ‘attribution’). One of the benefits of purchasing articles to use through Partica is your ability to use them to build your authority on a particular subject.

Do I have to provide a link to the original content?

Not all content in Partica originated from an online source, so there is no requirement to provide a link for any articles unless it is expressly required as part of the license terms. The standard Partica license does not require links. As an authority on your subject, the last thing you want to do is send your readers to someone else’s website to read about your subject matter.

Can I purchase an article on behalf of my client?

Yes, you can license content on behalf of your employer or client. You need to have the authority to purchase the content on their behalf, and then only they can use the content.

What about SEO?

The Partica licensing permits changes to the content, so even if you choose our content plan, we recommend that you spin the content to suit your own purposes therefore making it unique.  Removing and editing content, adding a call to action, changing the wording and adding introductions and conclusions. It doesn’t take much to make the content unique. It is far easier and quicker to start with some content and perform changes to make it your own, than to start from scratch. 

Not all content you purchase will be used specifically for SEO purposes, however, if you do intend to use the content to improve your search rankings, it is a widespread misconception that Google penalises you for duplicate content – a fact that Google has publicly stated several times over the years. The good news is that your real estate business is geographically based, so with all of the other inputs Google uses to deliver search results (such as location), then if you are on our curated or tailored package, then you will see a definite improvement on your search rankings.

Changing your articles

It is easy to find a pre-written article and change it to suit your business. This is what the big content marketing agencies don’t want you to know. They source the same content that is in Partica from magazines and journalists, and tailor it for your business, and charge you a premium.

How you change your article will depend on what you intend to use it for. Articles in the marketplace have not been edited to suit a particular medium, as you will want to do that. For example, a lot of articles have been sourced from print publications and are therefore longer than what you would need for a blog post. 

Purchasing a longer article and reducing it to a blog size is a great way to instantly create unique content. Once you look at the sentence structure and and think about your audience and what you are trying to say (or invoke) then it will be come easy to edit your articles. Remember that any changes to your articles are better than no changes, and no one will know or cares that you don’t write all of your content.If you are still not confident in changing your content, then opt for our curated or tailored package. The articles will be unique to you.