You’re much more than a real estate agent who sells properties, but do your clients and potential clients know that? Content marketing allows you to build your brand awareness and present yourself as a knowledgeable and trustworthy source in the real estate industry. Here’s how.
Use inspiring visuals
One of the most effective ways to grab your clients’ attention is through the power of images. High resolution photos of properties are going to be best for this. But don’t limit the images you share to just the houses you’re currently selling! Give your new homeowners inspiration for their renovations by sharing inspiring images, or before and after photos of the homes you’ve sold that have undergone a renovation.
Virtual reality house tours
If images are better than words when it comes to making a mark in the digital scene, then interactive video takes things to a whole new level! Services like Google Tango allow you to take a virtual reality video for virtual and custom open houses, giving clients a 360 degree, panoramic visual of the house you have listed. Some virtual reality services also allow potential clients to drag and drop furniture to design the home and give them a good idea of how the house may look when they moved in.
You can reach out to your clients at any stage of their selling or purchasing process if you have their email address. Email newsletters give you the opportunity to share your expertise, advice or helpful information that reminds clients why they can trust you. Sending trending data points such as the number of houses sold in a particular suburb in the past month, or infographics on how to apply for a home loan, adds value and educates your mailing list. Don’t forget that your audience will judge your subject line before they open that email so make sure it grabs their attention!
Share your success stories
Us humans like knowing that other people have had success with something before we try it ourselves. So share the success stories you’ve had helping clients buy or sell their home! Not only will this help potential clients see what they can achieve by working with you, it also helps market what you’re capable of and attract potential clients. Quotes from clients, video testimonials and stories written by your clients go a long way towards calming the fears of future buyers and sellers.
Be a source of information
As a real estate agent, you know a lot more about the property market and the lingo that goes along with it than your clients will. Instead of holding onto that information, share it with them so they can trust you. Your website blog is the perfect place to share helpful advice, the latest information on interest rates, FAQ resources or a glossary of terms that some people might not understand (such as negative gearing or offsetting a mortgage). This information is great to share in your newsletters and on social media too. You’ll appear trustworthy and knowledgeable.
This is content that will always be relevant to your current or potential clients. Think something along the lines of money saving tips, the best type of house for a family of four and why you should consider hiring furniture for the sale of your property. Evergreen content doesn’t just have to be blogs or articles though. You could share information through videos, set up an online calculator to help first home buyers work out what percentage deposit they need to save and quizzes on where in Australia your clients should be purchasing a house.
Online content is flexible and ever changing so don’t just stick to the one approach or strategy. Change it up and have fun with it!
Make sure you check out the 1000s of pre written articles ready to use right now in your print and digital newsletters, emails and blogs at Partica – the number 1 place for real estate content.
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