Let me ask you a question… when was the last time you shared, and I mean really shared?
I’m not talking about sharing a post on Facebook or sharing your phone number with a new client.
I’m talking about sharing you, sharing what you know, what you do, what you are an expert in.
I would guess that you share your knowledge with your clients and colleagues without even knowing you are doing it – it comes naturally to a lot of real estate agents when you’re looking someone in the eye, or talking with them on the phone and having a two way conversation on what it means to buy or sell property in the current market.
But what about writing it all down and sharing your experience using the written word so you can share your insights with more than just one person?
You have a lot of knowledge about the real estate industry, so why not share it around? Open the doors, so to speak, on what it is like being a real estate agent, what it is like buying and selling a home, keep people updated on the latest trends in homes, what it’s like to live in your area, what the latest bru-ha-ha in politics or what interest rates mean to your local community.
Using content marketing to share your knowledge to clients you don’t even know yet, is the simplest and easiest way to build your brand, reputation and most importantly your credibility.
But how exactly do you share your knowledge? The easiest way to get started using a blog.
Wait up… what just ran through your mind then? The overwhelming feeling of where to start? There aren’t enough hours in the day to write a blog because you already spend 80 hours a week working on the business of being a real estate agent?
Let me tell you, the easiest part about starting a blog is getting it set up. You can usually get it set up pretty easily through your website provider – mental note: send your website provider an email letting them know you are keen to start a blog, so how soon can they set that up for you?
Once it is set up, the next easiest thing is to work out what kind of content you will have in your blog. You probably already follow a bunch of real estate agents on social media sites, so what do you think you can share without being the same as them?
The quick answer is information.
People want information so they can learn and make their own decisions. Decisions on who they trust, who they respect, who is credible, and most importantly who they will think of when they decide they want to sell their home.
The majority of agents follow the same playbook – they share their new listings, the record sale price of their latest sale, properties open for inspection on the weekend, and the latest testimonial or award.
With most people selling a home every 3-8 years, the most useful information you can share is how to sell a house! Selling tips, auction information, the current laws and legislation about selling homes is the kind of information people want to know.
The best thing about this kind of information is that you don’t have to write it.
With Partica you can have Content. Made. Simple.
Our team of professional real estate journalists can do all the work for you, at a fraction of the cost you would expect to pay.
Have a look at what is already available on Partica and contact us to learn more about how content marketing can help you help your customers and build your credibility and trust in your community.
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