When it comes to marketing strategies the terms “how many followers?”, “how many likes?” and “what’s your click-through rate?” get thrown around quite a bit in today’s digital focused world. No matter how strange it may sound, it’s important not to forget the impact of print media and how it can enhance the power of digital media.
As the old saying goes “opposites attract” and digital and print media offer extraordinarily different forms of marketing but when implemented together the right, way the results can bring great success to your business.
Let’s take a look at the two marketing styles and how they can complement each other to create a prosperous marketing strategy.
Email marketing, social media campaigns, SEO strategies, the guise of digital marketing is used in a variety of ways to connect with customers in the online world.
It’s immediate nature to deliver content to such a wide reach of audiences in the click of a button through newsletters and webpages makes it one of the reasons why it is a leading marketing strategy especially in the fast-paced real estate industry.
One of the most tactile forms of marketing, print media gets your brand into the hands of your clients. Print media can easily be personalised, an important factor for creating content specific to certain regions of your target market when promoting information on open houses, recent sales etc. Print is an established medium, which in turn will contribute to building your personal and agency’s trust in the eyes of potential clients.
Best of both worlds
Creating a succinct, smart marketing plan means utilising the best features of both digital and print marketing to promote your brand. Here are some tactics on how to use the two successfully together:
Recycle reviews: You may have received a rave review from a client via social media or email but doesn’t mean it is restricted to being published only online. Why not reprint and it in your printed marketing materials like brochures and property guides?
Get Social: Don’t forget to include your social media handles on any printed materials your business produces. This could be within your agency’s signage, business cards and property guides. Many businesses create a social media hashtag if they are running a campaign as a way to interact with both potential clients, this can also be included in any print media.
QR Codes: The interactive nature of QR codes create an excellent opportunity to take print media to the next level. Incorporating a QR code on your agency’s rental or sales signage could encourage potential buyers to a personalised landing page giving them an interactive view of the property and a form to get in contact to find out more about the property.
Powerful Pages: Going beyond the traditional brochure print of listings, many real estate agents are taking advantage of publishing their own magazine, covering key issues and concerns many property seekers encounter. The magazine can operate as an educational tool and also an opportunity to promote social media channels, relevant websites and further resources they can seek online.
By using a combination of digital and print marketing agents are opening up a world of new opportunities to connect and communicate to your audience.Working side by side both digital and print offer different ways to communicate to your target market and enhance the overall effectiveness and return on your marketing investment.