Digital marketing is a term that gets thrown around a lot now. You know what marketing entails, but what’s so different about digital marketing? And how does this translate into the world of real estate?
Let’s start with what digital marketing is
In short, digital marketing is a way for you to connect to current and potential clients online through your website, social media or email newsletters. It’s an essential way to grow your brand awareness in the digital age. Digital marketing is different to traditional marketing because what works on paper, doesn’t necessarily work on screen. Think about the marketing tactics you’ve seen used online. Often they’re bright, colourful and full of inspirational imagery. They’re also more flexible and tangible.
How can I use digital marketing?
The limits for digital marketing are nearly endless with more flexibility and adaptability than traditional print marketing. You can use digital marketing to easily spread brand awareness by having things published in the online environment. You can also use it to collaborate with other brands and reach potential clients that a pamphlet or letterbox drop would not. Simply by uploading useful information to your website blog or sharing the results of your latest auction on social media reaches a wide audience and increases your brand awareness.
Content marketing in real estate
Another term that’s often used synonymously with digital marketing is content marketing. Content marketing has the sole purpose of creating brand awareness, traffic growth, generating leads and reaching potential customers through educational information. Basically, you share something educational and the potential clients will come to you. But how do you convince potential clients that you know what you’re talking about?
- Blog posts – shared to your website, blog posts give you the opportunity to add value to your service. You can share insightful tips into the current state of interest rates, trends in local hot spots in your region or advice on saving for a first home. Even if clients aren’t looking for you, they have a very good chance of stumbling across your website when researching the advice you’re sharing.
- Use those photos – making your social media, email newsletters and website look pretty and engaging with photographs will keep potential clients interested in coming back for more.
- Infographics – shared on social media, in email newsletters and to your website, infographics are a great way to visually represent advice and helpful information to your potential clients.
- Videos/ VR open homes – make open homes more interesting or present your advice and information in a more interesting way through the power of video. Video content often performs as well as, if not better than, visuals and images.
Digital marketing doesn’t have to be static or boring, but it can be fun and flexible. So get out there and start sharing!
Make sure you check out the 1000s of pre written articles ready to use right now in your print and digital newsletters, emails and blogs at Partica – the number 1 place for real estate content.
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