Creating content takes time, skill and a lot of planning. But if you don’t have the time and resources to spend on creating content, you don’t have to give up on benefiting from it.
Create content in house
If you have time, or if anyone in your business does, you can create content in house. You’re the expert at what you do, so get in front of that computer keyboard and start to answer potential client’s questions before they ask them. Think about the most common questions you get asked and what you think clients should know before buying or selling a home and start there. Blog articles that are published to your website are a great place to start. This information can be shared to social media and in your email newsletters to your mailing list. Not sure how to write a blog article? Read our helpful blog here (link to previously written article on how to write a blog)
Hire a content writer
Freelance writers are able to take a brief you give and write the content for you. The content they write can be shared to your website blog, social media and email newsletters. In some cases you may need to give credit to the author of the piece and you may not be able to edit what they’ve written. While it can be a lot of back and forth to make sure you’re happy with the content, it can be a lot less time consuming than creating it yourself.
Buy content online
Just because you don’t have the time or resources to create your own content or hire a content writer to do that for you, doesn’t mean you have to sacrifice your digital marketing strategy. Services like Partica sell content with full licensing so you can download the article you like, give it a quick edit to suit your brand and share it with your audience. Customising the content you download makes it more unique which helps you stand out from the competitors.
Ready to refresh your content marketing strategy without the hassle of creating content yourself? Check out our online marketplace of real estate articles and liven up your digital assets today!
Make sure you check out the 1000s of pre written articles ready to use right now in your print and digital newsletters, emails and blogs at Partica – the number 1 place for real estate content.
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